MASSIVE / Fraser Wheels

MASSIVE 1

OLD SCHOOL. BUILT FOR STANCE.

Broad radial spokes and deep sculpted windows give this concept its old-school presence. A substantial barrel, brushed aluminium surfaces and the shared Fraser perimeter detailing make Massive 1 deliberately bold.

DESIGNED BY FRASER.

Design concept. AI-assisted visualisation. Geometry, fitment and finish are subject to engineering validation.

Massive 1 radial-spoke concept pair in brushed aluminium with deep sculpted windows
Design concept / Brushed aluminium
Concept visualisation of redesigned Massive 1 wheels on a black Cadillac Escalade

Fitment visualisation

Form in
motion.

SHOWN ON AN ESCALADE

Concept render only. Vehicle compatibility, wheel dimensions and production availability are not confirmed.

Designed to belong to the machine it moves with. Every Fraser wheel is considered as part of the vehicle’s stance, proportion and character.

One philosophy

A new expression.
Distinctly Fraser.